Capstone Report

Strategy Capstone Project for New Zealand local ice cream brand- Kohu Road entering Australian market

- Analysing weakness and strengths of the firm

- Identifying Macro-environmental factors and micro-environmental factors

- Analysing current Australian market and competitors comparison

- Identifying key problem that client would face

- Well-organised strategies formulations and implementations

(including financial plan, marketing plan, implementation schedule, performance evaluation)

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